When the Leadership Seacoast marketing team developed its 2013 marketing plan, it became clear early on that social media would be the driving force of the strategy. What wasn’t as easy to assess during the process, however, was how much emphasis to place on each of the various social media channels.

Facebook, Twitter, LinkedIn, blogging – it’s a big, wide, interactive world. A recent study found that 80% of Americans turn to social media as their main news source. For marketing professionals, the question isn’t which social media option to focus on, but how to develop a comprehensive, interactive communications plan that effectively leverages all of the relevant social media vehicles.

In 2012 LS built a respectable presence and voice on Facebook and Twitter. And a soon-to-be-launched LS blog will contain timely information and thoughts each week on topics of interest to our Leadership Seacoast audience. Bloggers will include board and staff members, although we’d love to hear from other potential bloggers who might have commentary relevant to Leadership Seacoast audience. If interested, drop us a line at jwheeler@leadershipseacoast.org.

LS alumni and board members have expressed interest in interacting with us on LinkedIn, considered by many to be a more professional arena for networking and communication. You can look forward to connecting with us there in 2013, where we plan to host discussion groups and provide value-add content and information.

Which social media channel do you use most often? Ultimately any marketing plan is effective only when it reaches its intended audiences, so please let us know how you prefer to communicate electronically with us in 2013. We look forward to hearing from you.

Happy New Year!


Donna Marsh is an independent communications consultant and writer working with small businesses and non-profits in and around the Seacoast area. She has more than 20 years’ experience in marketing writing, project management and content development. Like most marketing professional her age, she was forced into the world of social media by clients and has learned to love it.